Four Modes of Proxy-Criterion Decoupling

How metrics separate from what they claim to measure, and whether anyone notices. Two axes: what creates the gap, and can the people involved see it?
WHAT CREATES THE GAP
IntentionalStructural
The gap is recognized
I
Goodhart's Law
People know the metric is a proxy and optimize it at the expense of the criterion. The gaming is intentional. The gap between measure and meaning is understood and exploited.
Pattern: Teaching to the test. Juking crime stats. Optimizing click-through rates that do not track purchase intent.
Corrective: Change the metric, and behavior changes with it.
Goodhart 1975, Strathern 1997
II
Corporate liturgy
The tools and practices structurally produce the appearance of rational evaluation. Participants see through the production but maintain it because the ritual serves real organizational functions: alignment, governance, legitimation.
Pattern: NPV models reverse-engineered from a predetermined answer. Strategy decks that justify decisions already taken.
Corrective: Experienced practitioners navigate the gap tacitly.
Cabantous & Gond 2011
The gap is invisible
III
Manipulation
Someone is gaming the metric, but the people affected do not know. The decoupling is deliberately engineered by one party and invisible to another.
Pattern: Algorithmic management that obscures its decision criteria. Dark patterns that steer user behavior.
Corrective: Transparency, regulation, whistleblowing.
Kellogg, Valentine & Christin 2020
IV
Proxy seduction (PSF)
Nobody is gaming. The tools and practices structurally produce metrics that look like progress. People sincerely believe the metrics. And sustained engagement erodes the capacity to question them. The gap is structural, the blindness is produced by the same process, and the erosion is self-concealing.
Pattern: Developers who believe they are 20% faster when measured at 19% slower. Organizations that see skill convergence where only scaffolding exists.
Corrective: Unknown. The process that produces the problem prevents recognition of the problem.
PSF (Bapat et al., in development)
The distinctive claim

Goodhart assumes people can see the gap and choose to exploit it. Corporate liturgy assumes people can see through the performance and choose to maintain it. Manipulation assumes someone is deliberately engineering the gap. PSF is the quadrant where nobody sees the gap, nobody engineered it, and the engagement itself ensures it stays invisible.

Failure is self-announcing. Degradation is self-concealing.

Dimensions of differentiation

DimensionGoodhart's LawCorporate liturgyManipulationProxy seduction
What people believeKnow the proxy is a proxySee through the ritualTrust the metric in good faithSincerely believe the metric
Source of the gapStrategic optimizationEmbedded tools and conventionsDeliberate engineering by another partyConstituted by the engagement itself
What happens to judgmentUnchangedUnchanged (cynical but competent)Unchanged (deceived but intact)Transformed by the engagement
Self-correctionChange the metricNavigate tacitlyExpose the manipulationThe process prevents recognition
TrajectoryStableStableStable (until exposed)Degrading (erosion deepens over time)